My Virtual Assistant
  • Home
  • About
  • Websites
    • Website Portfolio
    • Case Studies >
      • Helene Henare Artist
      • Rivelly Painters & Plasterers
      • Econohire
      • Oakhill Carpentry
    • Affordable Websites
    • Website Management
  • Services
    • Online Newsletters
  • Testimonials
  • News
  • Blog
  • Contact

Blog

Updates, tips, tricks and stories

The importance of testimonials

16/9/2011

0 Comments

 
happy sad emojis
Displaying comments from happy customers on your website is one of the best ways to build your credibility and show potential customers that you are trustworthy, reliable and an expert in your field.

Check out these five valuable tips:
1. Don't be shy
If you don't have any or many testimonials on your website, then get them!  Simply email your customers and ask for their feedback on your business and/or service.  If you've done a good job, provided a good service or your product is useful, you will find that most customers will be more than happy to give you a recommendation.

2. Talk about the benefits
A comment like, "This product is great!" is nice to hear, but it doesn't tell readers what your product can actually do for them.  The benefits of what  you offer should be the highlight of every testimonial.  Look for recommendations like these:  "This product doubled our profits in a month!" or "This product made the pain in my back disappear completely - and did it fast!" or "We've never seen any product that could get the rust off our car without damaging the paint - until now."

3. Substantiate your claims
If you say your product can do something, your testimonials should back up your promises, complete with actual facts and figures. How much money did your customers save by using your product? How much time did they save by using your service? How did it solve their problems or improve their lives?

4. Something to relate to
You want your readers to see that your product/service helped someone just like them. Make sure your testimonials come from someone with whom your target market can identify.  If you sell primarily to seniors, for example, ask your customers if you can include their age along with the testimonial.  If you're selling to Mums with children, ask if you can mention how many kids they have or include a photo of their family.

5.  Credibility
Accompany each testimonial with the first name, last name and hometown of each testimonial-giver to show that your endorsements come from real people.  Always try to include a photo as well.  And if you can, take it to the next level by including audio or video testimonials for maximum effect.  Do anything you can to help your readers connect with your testimonial-givers on a personal level.

When people read testimonials they gain confidence in your products and services and are far more likely to buy from you.  Think about your own experiences - are you more likely to hire a plumber or a builder when you read their brochure or when a friend recommends them?
0 Comments



Leave a Reply.

    My Virtual Assistant to your rescue
    Marion Jackson is an accomplished Executive Assistant who has identified a gap in the local New Zealand market for providing affordable websites and business support.
    Get in touch

    Archives

    September 2020
    August 2020
    March 2020
    September 2019
    May 2019
    March 2019
    November 2018
    August 2018
    May 2018
    March 2018
    February 2018
    January 2018
    December 2017
    March 2017
    January 2017
    June 2016
    March 2016
    November 2015
    August 2015
    May 2015
    April 2015
    March 2015
    January 2015
    November 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    January 2014
    December 2013
    October 2013
    August 2013
    July 2013
    June 2013
    May 2013
    March 2013
    January 2013
    November 2012
    September 2012
    August 2012
    July 2012
    May 2012
    March 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    January 2010
    December 2009
    October 2009
    September 2009
    August 2009
    July 2009
    June 2009
    May 2009
    April 2009

    RSS Feed

Animated Photo
Marion Jackson
0274 820 818
Email Marion at My Virtual Assistant

Quick Links

Home
About
Websites
- Website Portfolio 
- Affordable Websites
- Website Management
All Services
- Online Newsletters
Testimonials
News
Blog
Contact
Website Case Studies
- Helene Henare Artist
- Onpoint Paint Limited
- Econohire
- Oakhill Carpentry

Opt in to receive MyVA Newsletter

The Fine Print

Privacy Policy
Terms of Use & Services Disclaimer
Site Map
Picture

My Virtual Assistant | Copyright 2009, 2015, 2018 & 2020 | All Rights Reserved
Website by My Virtual Assistant

  • Home
  • About
  • Websites
    • Website Portfolio
    • Case Studies >
      • Helene Henare Artist
      • Rivelly Painters & Plasterers
      • Econohire
      • Oakhill Carpentry
    • Affordable Websites
    • Website Management
  • Services
    • Online Newsletters
  • Testimonials
  • News
  • Blog
  • Contact