The trick to setting up a business is to do something you enjoy, because there's no point running a business you hate, so make sure it's something you know about.
If you want to start a business, but have no experience in that particular field, then you are presenting yourself with an uphill battle right from the start. If you need to gain experience, then put yourself on some training courses first or find someone to help you who already has experience.
Many people believe that just because they set up a business they will have customers falling over themselves to purchase their product or service, but if people don't know about your products/services then you won't have any customers. If you are good at marketing, then you'll have no problem promoting your business, but many people don't have these skills, in which case you will need to seek professional advice. Another great way of promoting your business is to join your local networking group.
Small business owners often find themselves doing everything from accounting and marketing, to answering telephones and emails, when they should really be concentrating on what's going to bring in the cash. Outsourcing some, or all of these tasks to someone else, will help take this burden away.
Whatever kind of business you decide to start up, always stay focused on your end goal. It may simply be to fulfill a dream, so in effect, your business is a hobby, or it may be something that will provide for you and your family. Whatever the reason, keep your goal in mind and constantly work towards it.
And always make sure you enjoy yourself along the way!
Marion Jackson is an accomplished Executive Assistant who has identified a gap in the local New Zealand market for providing affordable websites and business support.