Mark your mark

Getting your name out into the world doesn’t have to be difficult.

Writing topical media releases and informative news articles are a great way to gain credibility within your industry.

Take the plunge and write an article.  Submit it to a bunch of publications.  Think of something controversial and include some practical advice.  Offer a memorable idea.  And don’t forget to include a reference to gain ‘about the author’ credibility.

It’s not about creating an image of who you want to be, but by identifying the unique value that you bring.

Tip:  Don’t blow your 15 minutes of fame all at once.  If you get too much exposure you can become like stale bread!


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