Rivelly Painters & Plasterers
Kelly Francis had tried setting up a one-page website for herself.
After struggling with the best way to portray her painting and decorating business, Kelly eventually came to the conclusion that a DIY website wasn't going to be as easy as she first thought. She knew what she wanted to say, and even though most of the content was there, the layout wasn't as professional-looking as she'd hoped and let's face it, a one page site really doesn't rank well with SEO. After looking for help via a community Facebook page, Kelly was recommended to My Virtual Assistant. |
The project
Kelly initially believed a one page website was the way to go, after all she had seen other businesses use this format.
Her original idea was to find someone who could help 'revamp' her existing site because she liked the photos and colours, but felt it wasn't representing her business as professionally as she would like. After listening to Kelly and hearing how she envisaged her website, my advice was to have a new completely new site built. I explained she needed a minimum of five website pages, because a site with four or less pages isn’t even recognised by Google and won’t be ‘found’ by search engine ‘spiders’. I also highlighted other factors that weren't working or completely missing from her one-page website:
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Getting started
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When building a website I usually take colour cues from the client's logo.
Kelly told me she envisaged a crisp, professional look for her website, with colours appealing to both men and women. She also said she is a big fan of black, white and grey. Large, eye-catching images spreading right across the pages, separated by bold blocks of colour and a font style similar to Rivelly Painters & Plasters' logo, all combined successfully to achieve the end result Kelly had been imagining. |
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Finishing touches
The content Kelly had written for her website was mostly all there, but it didn't focus on the customer.
I undertook all the copywriting throughout the new website. Editing the original text to focus on customer 'pain points', 'speaking' directly to Kelly's ideal client and avoiding the use of jargon; being sure to make the script all about understanding wants and needs of the customer, and ultimately getting on the customer's level. Emphasising features, benefits and services offered by Rivelly Painters & Plasteres, who are ready, willing and able to effectively solve the issues their customers are having. Adding a user-friendly layout, simple navigation, and easy-to-find contact information, resulted in the website Kelly had been aspiring to from the start. |
A message from Kelly"I recently had my website completely redesigned by Marion and impressed is an understatement. Marion is very cooperative and patient with changes as well as super efficient." Kelly Francis Founder/Director Rivelly Painters & Plasterers |
