You can make these testimonials even more useable by creating case studies which show how your products and services have helped your clients become more successful.
Keep in mind that client testimonials don't have to be formal letters of recommendation either. You can collect and ask for permission to use casual compliments and customer feedback as it comes in from clients. You can record audio or video testimonials, and even prepare a standard testimonial form for clients to complete at the end of a project to make it easier for them to provide feedback.
Adapted from an article by Alyssa Gregory
Marion Jackson is an accomplished Executive Assistant who has identified a gap in the local New Zealand market for providing affordable websites and business support.