The importance of customer feedback

Make things easier for your potential clients to see what you have to offer by compiling and offering testimonials from your happy clients.

You can collect these words of praise and display them on a page on your website, or you can provide them to potential clients on an individual basis.

You can make these testimonials even more useable by creating case studies which show how your products and services have helped your clients become more successful.

Keep in mind that client testimonials don't have to be formal letters of recommendation either. You can collect and ask for permission to use casual compliments and customer feedback as it comes in from clients. You can record audio or video testimonials, and even prepare a standard testimonial form for clients to complete at the end of a project to make it easier for them to provide feedback.

Adapted from an article by Alyssa Gregory