Keeping in touch

An effective way to keep in touch with your clients and prospective clients is by writing a business newsletter.

Newsletters are a great way to let people know that you are still around.

It also shows professionalism and it's far less threatening than cold calling.

Use your newsletter to inform your readers about current issues and developments happening in your industry and at the same time, you can market your services/products.  Offer tips and tricks in your field of speciality and keep articles brief.

Apart from being a great way to maintain regular contact, your newsletter will enhance your credibility and prominence in the marketplace.

Ask yourself who you're writing the newsletter for and ensure you target your audience and cater your newsletter specifically to them.

Your newsletter doesn't need to be restricted to providing information on your company alone.  Feel free to include details of upcoming events and talk about other news related to your industry to keep things interesting.  You may also wish to include an article from a guest writer.   Remember to allow room for pictures and captions.

You can make the most of your newsletter content by using it on your website or blog page.

Whatever you do, make sure your business newsletter is relevant and fun to read.  Give your readers the information they need on what's happening in your company, upcoming events, news of achievements and offer advice, tips and tricks.

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