Maybe your website hasn't been updated for a while? Remember - fresh and relevant website content will also help your Google rankings!
The New Year is also a good time to start a newsletter for your business. Keep reminding people that you are still in business by keeping in touch with them on a regular basis and it's a good way to let everyone know about what you are up to, along with tips and tricks within your industry to keep things interesting.
So, while you are relaxing on the beach over the summer holidays, spare a little time to consider new ways to promote your business in 2011!