Yesterday I received a lovely message from a client in Switzerland. Part of her message read:
"Your work is amazing, and I am always loving reading your newsletters. You are one savvy business woman! I have you in mind for some future projects down the track ... I'll be in touch before too long :) Just know your newsletters get read and keep you on my mind. Well done!"
A newsletter can help define your image, build your reputation and provide useful information to your clients.
Make sure your newsletter doesn't consist solely of material advertising your business - that would reduce its credibility and increase the likelihood of it being disregarded. Don't write your newsletter for other specialists in your industry, instead, fill it with information that can help your clients.
And of course, when you need help creating and sending your newsletter, remember to give My Virtual Assistant a call!